How to Make Money From Photography
By Anna Jones at Eversure,
20th February 2025, 15 min read
Are you a hobbyist photographer looking to turn your passion into a side hustle – or even a full-time career? It might be easier than you think!
With the right strategy, planning and creativity you can make money off your photography passion in multiple ways. What’s great is that chances are you already have a bank of images on your computer ready to kickstart your career.
Here are eight practical ways to start earning from your photography today.
1. Build a Strong Portfolio
Before attempting to make any money it is always a good idea to first build up a portfolio that showcases who you are and what you do as a photographer. You need to be able to show potential clients and buyers what you can do. Your portfolio will be your biggest asset as it’s how you prove your skill and style.
How to build a portfolio:
- Offer free or discounted shoots to gain experience
- Work on personal projects that demonstrate your creativity
- Capture a variety of subjects in various styles (events, portraits, landscapes)
Once you have built up a substantial portfolio, you should display it on your website or social media. Don’t forget to keep it regularly updated upon completing new projects. Also, make sure to keep your portfolio backed up onto a hard drive or cloud storage – losing all that hard work would be devastating.
2. Sell Your Photos as Art
Selling your images as fine art is a way for you to retain creative control. Whether you capture landscapes, cityscapes or abstract shots, you can monetise your work by selling prints on your own website. You can also use online shops such as Etsy and Redbubble. Partnering with local galleries, tourist shops or cafes to display and sell your prints is another fantastic way of selling your photos as art.
Before displaying or selling your work, you should watermark your photos or register your copyrights to prevent unauthorised use.
3. Create Photo Products
Instead of letting your photos sit on your hard drive or computer, why not turn them into physical products? Popular photo products to sell include calendars, photo books, greeting cards, postcards, canvas prints, coasters, magnets and more.
Approach local shops, tourism centres and gift shops to see if they would be interested in stocking your products. Again, online platforms like Etsy are another great place to sell photo products.
4. Host an Exhibition
Exhibitions are a fantastic way to put your work in front of a new audience. By showcasing in galleries, coffee shops or pop-up events you could gain exposure and potential buyers.
Collaborating with another photographer is a great opportunity to split the costs and attract visitors. Be sure to network with attendees as they could become clients or future collaborators.
Keep in mind that renting a space and printing high-quality images does require an upfront investment.
5. Contribute to Stock Libraries
Stock photography can provide passive income which allows you to earn royalties whilst you focus on other projects. Although stock photography is highly competitive, it can still be worthwhile if you upload unique, high-quality images.
Top stock platforms include:
- Shutterstock
- Adobe Stock
- Alamy
- iStock
To increase your chances of success on these websites, focus on niche, high-quality content that brands and businesses need but are often lacking.
Only upload photos you are comfortable being widely used as stock buyers can use your photos for various purposes once they've been bought.
6. Licence Your Photos
Instead of waiting for buyers to find your work, take a proactive approach by capturing in-demand shots and selling them to publications, brands and agencies.
High value opportunities include:
- Capture celebrity sightings and sell to entertainment news outlets
- Shoot major sports events and licence images to sports magazines
- Take unique travel shots and pitch them to travel agencies or tourism boards
Before licencing your photos, make sure to read the contracts carefully. Consider copyright registration for high-value images.
7. Offer Photography Services
Rather than selling images, sell your skills by offering professional photography services. Some of the most in-demand photography services include:
- Portrait photography - Corporate headshots, family sessions, school photos
- Event photography - Weddings, birthdays, corporate functions, concerts
- Commercial photography - Products, fashion, advertising
- Real estate photography - Showcasing homes to help estate agents sell properties
- Food photography - Working with restaurants and food brands for promotional content
When it comes to client work, you will need a reliable camera setup, backup memory cards and batteries, and professional photo editing software such as Photoshop or Lightroom. As these services often require expensive gear, make sure you protect your cameras, lenses and accessories with our camera insurance to ensure your business isn’t disrupted by unexpected damages or theft.
Why not also offer wedding albums, engagement shoots or same-day edits alongside these services to increase your earnings?
8. Sell Your Expertise
If you’re highly skilled in photography, why not teach others and make money from your knowledge? Teaching photography can be both rewarding and profitable and there is potential for passive income if you sell educational digital products.
To monetise your expertise you could:
- Run workshops either in-person or online
- Create an online course on platforms like Skillshare
- Sell e-books or guides on photography and editing techniques
- Make and sell Lightroom presets or look-up tables (LUTs)
9. Grow A Social Media Presence
Leveraging social media is a powerful way to turn your photography into a business. It is not just for exposure but also direct income. If you can build a strong audience, you unlock multiple streams of revenue that are likely to be successful as people know who you are.
On Instagram and TikTok, focus on showcasing your best shots, behind-the-scenes content and some educational videos with advice and tips. When it comes to longer-form content on YouTube you should consider uploading tutorials, vlogs from shoots and reviews of camera gear.
To keep your audience engaged, interact with comments and post Q&As across all social media platforms.
Once you have a loyal following, you'll be able to direct followers to your website where they can buy your prints. You’ll also be able to get sponsorships and brand deals from photography brands. Additionally, you can earn commission through affiliate marketing by promoting certain photography gear. Selling digital products like Lightroom presets, photography guides and online courses is another way social media can help you earn money through photography.
Social media works so well because clients come to you, instead of you having to attract new customers.
Protect Your Work
Making money from photography is absolutely possible but success comes from smart business decisions, strategic marketing and protecting your investment.
Whether you’re selling prints, licencing images or shooting events, your camera gear and shots are essential to your success.
Photography insurance is important as it protects you against theft and accidental damage and ensures you can replace or repair your gear quickly to avoid major financial setbacks.